Rationale
Election violence has always been a well-known phenomenon to
people in our country. Especially those, who are in the
process,. During the elections periods political parties seek
to validate their activities, claiming those as protests for
the fraudulent result of the election. It is seen that these
violent activities are mostly carried out by the youth wing of
the political parties. It caused fear for women and men and
created a lack of interest among the youth towards
participating in the election.
Through this project, youth engagement in the process of
national development was ensured. For this reason JAAGO aimed
to create a positive impact on the election environment by
turning the youth into the promoter of peace, where they were
motivated to refrain from violence instead of waging them.
Since JAAGO has a huge young volunteer force countrywide it
was a lot easier to convey the message.
Objective
Promoting peace during the election and increasing youth
participation in national elections through a huge array of
awareness building through community engaging activities.
Activity Details
The nationwide campaign of “I pledge for peace” was launched
in the National Youth Assembly 2018. To create awareness all
over Bangladesh different activities were launched in 64
districts. JAAGO Foundation was the key responsible
organization and its Youth development Program (YDP)
management team and program management team (PMT) did the
overall management and monitoring of the project based on a
culture scoping.
Cultural Activities:
Cultural activities like Flash Mobs in University level with
the help of a cultural club Roadshow, Cultural/Comedy Show,
were held in respective districts to create awareness and
peace building behavior through these cultural programs.
Campaign:
As a part of the “I pledge for peace” campaign, a signature
campaign was held where 1 Million signatures were collected
for a peaceful election. After completing this pre-phase,
dialogues with the local government in 20 districts took place
to present the opinion of youths in order to increase the
arena of this peace building campaign. The whole campaign was
designed as target based and region based as well as
inclusive.
Online Activities:
To ensure successful implementation of the activities we
established partnerships with the media to reach mass people
through the media. We created an online platform, website,
talk shows, and promotional videos to reach the youth. Print
and TV media for reaching general and mass people and
community radio for the local community. Digital Tracking or
GPS tracker may be introduced to trace out the Van which may
be used for signing campaigns. For cultural shows and making
promotional videos, we worked on theme based content.
