Objectives

• Young people are equipped to combat gender stereotypes and increase positive social gender norms in society through enhanced active, effective, and meaningful engagement in decision-making and activism.
• Media organizations and outlets and influencers are more proactive and responsive to positive gender representation and produce gender sensitive content.
• Improved legal frameworks and curricula have become in place and strengthened commitment and accountability of duty bearers, media and education institutes to address harmful gender stereotypes.

Project Summary

Shomotay Tarunno aims to challenge and dismantle harmful gender stereotypes in Bangladesh by empowering youth, specially girls and young women (GYW) to realize their full potential. The project will amplify the rights, representation, and resources of young people, promoting young women and combating discriminatory norms against women through media and community engagement. Through strategic partnerships and collaborative efforts with public and private institutes, the project will work with youth, media, educational institutions, and government entities to create an enabling environment for girls and young women (GYW).
The project focuses on four main areas:

Rights: Young people of all backgrounds will work together to analyze policies and influence decision-makers, educational institutes, media, and the community to fight gender stereotypes. Additionally, media professionals will receive targeted sensitization to combat gender stereotypes effectively.

Representation: Empowering youth through inclusive capacity-building discussions by YLOs, skills development, and resources for collective action and activism to combat gender stereotypes.

Resources: Providing necessary resources to youth-led organizations and groups to support their actions in combating gender stereotyping.

Reality Check: Ensuring project activities are appropriate to the local context through feedback from youth and community members.

Ensuring project activities are appropriate to the local context through feedback from youth and community members. By addressing harmful gender norms, the project aims to respond to the needs and interests of youth from all walks of life and foster an enabling environment for women and girls' rights and fairness in society.